Trick or Treat: The Art of Beautiful Food

Trick or Treat: The Art of Beautiful Food

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“Whether you are a chef, F&B industry leader, foodie or an eater, we all enjoy eating with our eyes.” – Seth Makowsky, Founder & CEO MRG Makowsky Restaurant Group

Each of the resources below boasts gorgeous food photography, design, and, in many cases, an unique approach to the concept of food that earn them a place on the MRG top shelf.

1. Behind the Scenes – Professional Food Photo Shoot

Did you ever wonder how those striking food images land in glossy magazines and inspire our imagination? The making of a food photograph is a journey into the world of creative excitement and it takes a team. Often there is a photographer, food and prop stylist, chef, Art director, post-production team, and more. It can take hours of selection, prep, tweaking, and shooting to capture the quintessential shot. Take a look at the video by the Chicago Tribune for a behind the scenes glimpse into the world of food photography.

2. Tip and Tricks for DIY Food Photographer

Need a delectable shot for your new cookbook, blog post, social media or seasonal menu? Food blogger and cookbook author, Izy Hossack offer 5 tips for stunning DYI food photography. Check out her instagram page for additional gorgeous food photography inspiration.

Want to take a great photo at home? The video below is a collaboration between Canon and YouTube food blogger Donal Skehan. They share a few tips to help you create “brilliant food images”.

3. Current Food Styling Trends

The photographer and food stylist aim to tell a visual story through food photography with the goal of triggering an emotional reaction. All the while hoping you will make, buy or eat the item featured. But all too often the perfect dish falls flat visually. What’s the issue? Perhaps it is too perfect. Perfection is often a synonym for boring and in the images featured in the video below; it is the imperfection that captures our imagination. Look again and you’ll find that imperfect is just another word for fantastic.

4. Trick or Treat: Is what you are seeing Haute Cuisine or Junk Food?

Parody Instagram account ChefJacquesLaMerde – a pseudonym for a chef familiar with New Nordic plating techniques – is having fun making junk food appear as fancy, high-end cuisine. The chef’s tagline is “small portions | tweezered everything”. The chef posted his first dish this February but has already amassed an impressive 85.5k followers.

Our favorite is the Jamaican Beef Patty. What’s yours?

SOMETIMES I CREATE THINGS THAT ARE SO EPIC, IM JUST STRATE UP FLABBERGASTED THAT NO ONE HAS THOUGHT OF IT BEFORE.  I GUESS ITS KIND OF LIKE WHEN U SPEND ALL THAT TIME LOOKIN FOR WALDO AND THEN HE’S RITE SMACK IN THE MIDDLE OF THE PAGE HOLDING HIS MUG OR WHATEVER AND LOOKING AT U W/ THOSE BEEDY LITTLE EYES LIKE UR A REAL DUMBASS.  ANYWAYS CRUSHED A PRETTY INTENSE 12 MIN WORKOUT ON MY @BOWFLEX THIS MORNING AND GOT HANGRY SO FIRED UP THE OL’ HOTPLATE TO MAKE A SNACK.  ALL I HAD IN MY BASEMENT APARTMENT WERE 6 JAMAICAN PATTIES, A CAN OF POUTINE GRAVY I GOT IN MTL 8 YRS AGO AND SOME SHELF STABLE CHIP DIP!!!! BROS!!!! IT WAS LIKE THE MOST DELICIOUS BEEF PATTY POUTINE MASHUP OF ALL TIME!!!!! SPENT SOME TIME REFINING IT TODAY, BUT HERE IS THE FINAL PRODUCT!!!! CROSS SECTION OF SPICY BEEF JAMAICAN PATTY, PLAINTAIN CHIPS, @STHUBERT POUTINE GRAVY FLUID GEL, CHILLY OIL, UTZ MILD CHEDDAR CHEEZE DIP, FROZEN PEAS, LEAFS!!!! WAGWAN EH?!!!!! #thatsthuberttho #jamaicanmehungry #soigné #tweezers #theartofplating #bowflex #negativespace #wildchefs #chefswhobowflex #foodie #shelfstable #ihatethatwaldoguy

A photo posted by @chefjacqueslamerde on

 

5. Trend alert! Write your message with food!

One of the newest drool-worthy trends is food typography! Typography is the design and use of typefaces or letterform. Designers are using everything from coffee, tea, spices, grains, bacon and more to literally write messages with food. The result is a marriage of photography, design, art, food, and marketing into one beautiful food statement. Check out  the video below! TAZO Chai from Danielle Evans on Vimeo.  

  Setting up our first shot in #LA for a web #tea #commercial. #ip #inprogress   A photo posted by Danielle Evans (@foodtypography) on

We would love to hear where you draw inspiration. Share you comments below.

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