An acclaimed restaurant corporation hired Makowsky Group to assess and improve underperforming new concepts within their restaurant portfolio of brands. They required counsel and guidance to better understand their sub-optimal performance. OBJECTIVE We were brought in to access and lead new concept development, as well as review overall company portfolio. Areas of focus were: Develop […]
Monthly Archives: December 2015
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1. Spice: Flavor not Heat Spice is no longer regulated to the hot category alone. “Consumers are looking for a complex depth of flavor to accompany their burn” according to Seth Makowsky of Makowsky Restaurant Group. Look for spices to influence everything from breakfast to cocktails: Trend in action: The condiment, Harissa, is a spicy […]