EXPANSION: FARM TO FLIGHT – PERFECT FOR PASSENGERS & AIRLINES

Expansion Case Study

Makowsky Group focused on non-traditional airport locations for branding and operations benefits. We created a brand identity and strategy to target high-volume locations. The product is a microwavable, healthy offering with very modern food combinations.

Introduced a retail packaged product into a non-traditional model. All new marketing materials, roll out model and site, marketed concept and positioned for future non-traditional growth. Included concept in RFP for major terminal.


OBJECTIVE

Introduce healthy retail/grocery products into airlines and airports


ACTION

  • Introduced a retail packaged product into a non-traditional model.
  • Created a brand identity and strategy to target high-volume locations for a healthy, modern, and convenient food product.
  • Developed all new marketing materials and collateral. 
  • Forged a roll-out model and site. Marketed concept and position for future non-traditional growth. 
  • Included concept in RFP for major terminal.

Platforms (Kiosk, Food Court/Bistro/In-Line/Sit down) 


BENEFITS

Passengers get to indulge in high-quality, chef-inspired recipes with no artificial ingredients. Every meal is under 500 calories for the health-conscious traveler, with zero trans-fats and low sodium. There is a diverse selection for all tastes.