Author Archives: Makowsky Group

LA Sports Council and Southern California Committee for the Olympic Games appoints Seth Makowsky to the Board of Directors

LA Sports Council and SCCOG

The Los Angeles Sports Council and the Southern California Committee for the Olympic Games (SCCOG) has named Seth Makowsky to the Board of Directors.  The Sports Council is a private, non-profit organization. It supports economic and community development by promoting spectator sports programs throughout the Los Angeles and Orange County areas.  SCCOG, founded in 1939, […]

CATERING: BILLION DOLLAR QUICK SERVICE RESTAURANT CHAIN

Catering Case Study

Increase Same-Store Sales of a Multi-Billion Dollar Quick Serve Restaurant by 10%. Makowsky Group was given full autonomy and free range throughout the Quick Service Restaurant (QSR) Company, but without a designated budget or dedicated personnel. Therefore, we focused on opportunity areas. At the onset of the project, catering represented less than 1% of annual sales, […]

TURNAROUND PLAN FOR NATIONAL CASUAL DINING CHAIN

Turnaround Case Study

Acclaimed restaurant corporation hired Makowksy Group to assess and fix underperforming new concepts within their restaurant portfolio of brands. They required outside counsel and guidance to better understand their sub-optimal performance.  OBJECTIVE Turnaround and restructure operation divisions and increase catering profitability ACTION Evaluate & Address: We surveyed all GMs and evaluated direct and indirect competitors. […]

EXPANSION: FARM TO FLIGHT – PERFECT FOR PASSENGERS & AIRLINES

Expansion Case Study

Makowsky Group focused on non-traditional airport locations for branding and operations benefits. We created a brand identity and strategy to target high-volume locations. The product is a microwavable, healthy offering with very modern food combinations. Introduced a retail packaged product into a non-traditional model. All new marketing materials, roll out model and site, marketed concept […]

STRATEGY FOR REALIGNING GROWTH AND PRINCIPLES

Realigning Case Study

An acclaimed restaurant corporation hired Makowsky Group to assess and improve underperforming new concepts within their restaurant portfolio of brands. They required counsel and guidance to better understand their sub-optimal performance. OBJECTIVE We were brought in to access and lead new concept development, as well as review overall company portfolio. Areas of focus were: Develop […]

REVITALIZATION: LAX TERMINAL 1 AND 6 REDEVELOPMENT PLAN

Expansion Case Study

Makowsky Group was hired to develop and bring 24 new dining & retail destinations to LAX’s cutting-edge, newly designed Terminal 1. LAX Terminal 1 services nearly 5,000,000 passengers every year, with nearly $35 million in annual revenue coming from food & beverage sales. The terminal primarily services SouthWest Airlines.  OBJECTIVE Secure top brands for Retail […]